About Sire
Sire began their journey in Korea in the late ‘90s. A group of friends set about making their own instruments after becoming frustrated with rising prices. After much hard work, research and determination, their instruments turned out a lot better than they expected – so good, in fact, that they started to attract the attention of other musicians. Combining excellent quality with affordable prices seemed to be a winning formula.
As demand grew in Korea, founder Kyle Kim saw an opportunity. He began seeking international expansion, but it found it difficult to break into the market due to tough competition. He set up Sire USA in Los Angeles, and began contacting influential artists for help. It was at this point, they crossed paths with Marcus Miller, a living legend in the bass world. Kim’s vision resonated with Miller, and led to highly successful design collaboration. The Marcus Miller line of basses from Sire were an international success. Now, Sire are looking to the horizon for their next adventure – onward and upward!
