The so-called Big Mac index is regarded as an indicator for the purchasing power of an economy. The average price for a Big Mac burger in Mexico was estimated at 5.19 U.S. dollars in January 2024. Due to the high increases during the last few years, the Big Mac burger price became one of the highest in Latin America.
Big Mac Index
The Bic Mac index has been published annually by The Economist since 1986 and is rated as a simplified indicator of a country’s individual purchasing power. As many countries have different currencies, the standardized Big Mac prices are calculated by converting the average national Big Mac prices with the latest exchange rate to U.S. dollars.
The Big Mac, as the top-selling McDonald’s burger, is used for comparison because it is available in almost every country and manufactured in a standardized size, composition and quality. McDonald’s is a worldwide operating fast food restaurant chain with headquarters in Oak Brook, Illinois. In Latin America, McDonald's largest franchisee is Arcos Dorados Holdings, with headquarters in Montevideo, Uruguay.
Power Purchasing Parity
This conversion endeavor seeks to level the purchasing power disparities among nations by neutralizing price discrepancies. Notably, in Mexico, the Purchasing Power Parity (PPP) has demonstrated a consistent upward trajectory, yielding positive repercussions on the minimum wage for the labor force. This, in turn, has triggered a favorable effect on the affordability of the essential food basket. Furthermore, this upswing has propelled five major Mexican cities into the upper positions of PPP rankings within Latin America. Consequently, Mexico now stands as the 15th largest global economy, a status achieved despite a slight, yet steady, decline in its share of the global GDP, which is adjusted according to PPP metrics.
