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Coca-Cola received the highest placement value of any brand during the run of Netflix’s fourth season of Stranger Things, with the series generating a combined $27.4 million, claims new research.
The latest installments of the ’80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an audience size of around 0.6 billion (or 600 million) people across the U.K. and U.S. within the first few months, claims YouGov.
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