Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (2024)

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (1)

Launched in 1956, the Rolex President Day-Date remains the brand’s signature status watch. Known as the choice watch of presidents, leaders, and diplomats, the Day-Date is still a popular symbol of success today; and its fans now include celebrities and even the younger set.

If you’re in the market for a Day-Date, you’ll be in good company. Here are the most iconic men to wear the Rolex President Day-Date.

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (2)

U.S. President Lyndon B. Johnson

Many U.S. Presidents have worn the Rolex Day-Date, including Presidents Nixon, Ford, Reagan, and current President Trump. However, it was Lyndon B. Johnson who wore it most prominently and truly established the connection between the Day-Date and the Oval Office.

He was the first U.S. President to wear the Day-Date while in office, and even gifted the watch to colleagues. Itwas also during his term that Rolex first released the famous Day-Date adwith the line “The presidents’ watch”.Photo “LBJColor” byOffice of the President, Public Domain

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (3)

Michael Jordan

“His Royal Airness” Michael Jordan is arguably the greatest basketball player in history, winning six championships with the Chicago Bulls and helping popularize NBA worldwide in the 1980s. The retired athlete currently owns the Charlotte Hornets of the NBA.

Michael has been wearing Rolex since the beginning of his career. In the early 90s, he used to wear “Rolex MasterPiece” watches, which are basically Rolex Day-Dates with a special bracelet. These days, he wears a Platinum Rolex Day-Date.

TheDay-Date has also been used to establish a character’s success and power in TV and film. In the well-loved series “The Sopranos”, the late James Gandolfini played Tony Soprano, the boss ofNewJersey’s most powerful crime organization.

The mob bosswore an 18k yellow gold, champagne dial Rolex President Day-Datethroughout the show’s six seasons.Video from The Sopranos HD on YouTube

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (4)

Jack Nicklaus

Legandary golfer Jack Nicklaus is still the most accomplished golfer of all time, winning 18 major championships (three more than second-placed Tiger Woods). Today, the retired golf great heads one of the largest golf course design companies.

Jack has two yellow gold Rolex Day-Date watches – a black dial with Roman numerals and a champagne dial with baton markers. The latter was worn every day by Nicklaus and was eventually auctioned off by Phillips in December 2019. It sold for $1.2 million.Photo Golfer w:Jack Nicklaus fields questions from Mayport-area sailors by United States Navy photo by Mass Communication Specialist 3rd Class Joe Dye, Public Domain

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (5)

The Dalai Lama

While watches, particularly the Rolex Day-Date, are thought of as status symbols, the Dalai Lama collects them simply for his love of mechanical timepieces.

Tenzin Gyatso, the 14th Dalai Lama, has two yellow gold Rolex Day-Date watches — one with a blue baton dial and another with a lapis lazuli dial. He often goes out of his way to make sure they’re not too ostentatious, wearing them with inexpensive straps instead of the President bracelet.Photo “Dalai Lama”, by Christopher Michel, licensed under CC BY 2.0

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (6)

Who Wears Rolex Day Date? | The Watch Club by SwissWatchExpo (2024)

FAQs

What type of person wears a Rolex Day-Date? ›

Visionaries, virtuosos and pioneers

A masterful timepiece and the fruit of Rolex's watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.

Which celebrities wear Rolex day dates? ›

LeBron James has been seen wearing the Rolex Day Date, cementing its status as a popular choice among athletes and fashion-conscious individuals. Robert Downey Jr., a legendary actor and cultural icon, is renowned for his admiration of luxury and fine timepieces.

Who wore the Rolex Day-Date? ›

President Lyndon B.

Johnson was the first President to wear a Rolex Day-Date, officially bringing the "President" nickname to the White House. He was known to wear a 36mm Day-Date with a Silver Dial and even gifted similar models to friends, further solidifying the watch's association with presidential prestige.

Does a Rolex Day-Date hold value? ›

While it's true that the Rolex Day-Date will hold its value long-term, there is a considerable advantage when purchasing used watches rather than new ones. Much like buying a brand-new car, most Day-Date watches will depreciate almost immediately.

What does a Rolex Day-Date say about you? ›

Famous for being the “presidents' watch” of the past and inspiring the leaders of the future, the Day-Date graces the wrists of exceptional men and women who dedicate their lives to the accomplishment of their ideals.

What does wearing a Rolex say about a person? ›

The following are attributes that are shared by the majority of Rolex watch wearers: Risk Takers – Most Rolex owners like to live on the edge in one way or another. Some choose to take risks in their careers and business by starting a company or investing in cutting-edge technologies.

What Rolex does Jennifer Aniston wear? ›

Rolex Datejust Roman Dial

Jen is more often spotted wearing her Day-Date these days, but early in her career, her go-to watch was a stainless steel, white dial Rolex Datejust. One thing hasn't changed though – she has always preferred the 36mm case size for her everyday watch.

Are Rolex day dates hard to get? ›

Daytonas, Day-Dates, and Air-Kings are in short supply the world over, and Rolex doesn't even produce any limited-edition watches, which would typically spur demand exponentially.

What is the nickname of the Rolex Day-Date? ›

The Rolex Oyster Perpetual Day-Date has two nicknames. The first is the 'President' or 'Presidential' – which is now a reference to both the bracelet and the various U.S. Presidents and world dignitaries who have worn this watch over the years.

Is the Rolex Day-Date a good watch? ›

The Rolex Day-Date has become esteemed in history, and one of Rolex most classic models. It's also become a symbol of prestige, status and success, with its unique design, precious metal composition and exceptional craftsmanship. Some would say the ultimate watch of modern gentricy!

Why is the daydate so expensive? ›

Generally, Day-Dates will be the more expensive of the two due to all of the models being crafted with precious metals that rarely lose their value. If you're interested in buying a Datejust, you can expect to pay anywhere from £4,000 to £50,000. A Rolex Day-Date could run you anywhere from £8,000 to £130,000.

What is the most sought after day date Rolex? ›

The Most Popular Day-Date on Chrono24: The Ref.

18038 is part of the 18000 series that Rolex produced between 1978 and 1988. The variant with a gold dial is exceedingly popular, but those with wooden dials or colorful Stella dials are also sought-after.

Is Rolex Day-Date a good investment? ›

Why Should You Invest in a Rolex Day-Date 40? Rolex Day-Date 40 timepieces have a strong value appreciation. Investing in a Rolex Day-Date 40 is one of the best decisions you can ever make. Besides its luxury image, it's a product of the highest quality and technology that makes it stand out from other watches.

What is the most expensive daydate? ›

Which is the most expensive Rolex Day-Date ever sold? Jack Nicklaus Rolex Day-Date was the most expensive Day-Date model ever sold. The timepiece was sold for $1.22 million (roughly AED 4.48 million) at an auction in 2019.

What age group does Rolex target? ›

The demographic profile of Rolex's customers is shifting. In recent years, there has been a notable increase in the number of younger, well-off individuals purchasing Rolex watches. On average, luxury watch consumers are around 40-50 years old. However, 2 in 5 Rolex customers are aged between 20 and 39 years.

Is it OK to wear a Rolex everyday? ›

A common misconception is that Rolex watches can't be worn every day and they should be saved for a special occasion. However, this isn't the case.

What is the average age of Rolex customers? ›

Homeprotect revealed that the average Rolex owner was a 68-year-old man and that a mere 1.5% of this market was under the age of 35.

Is it hard to get a Rolex Day-Date? ›

Daytonas, Day-Dates, and Air-Kings are in short supply the world over, and Rolex doesn't even produce any limited-edition watches, which would typically spur demand exponentially.

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