Evoking Emotion with Color: 6 Brand Campaign Examples - Ceros Inspire (2024)

FAQs

How do you use color to evoke emotions? ›

Bright, warm colors (reds, oranges, yellows) stimulate energy and happiness while cool, subdued colors (blues, greens, purples) are soothing and calming. Bright, warm colors are best in rooms for entertaining like dining rooms or kitchens, while cool colors work best in relaxing spaces like bedrooms or even bathrooms.

Understanding the psychological impact of different colors enables advertisers to select the most appropriate hues for their commercials. For example, warm colors like red, orange, and yellow can create a sense of urgency and excitement, while cool colors like blue can evoke feelings of trust and calmness.

Orange. Orange is a combination of red's power and energy and the friendliness and fun of yellow. Orange represents motivation, positive attitude, and enthusiasm.

Colors can be used strategically to evoke certain emotions in people. For example, marketers use bright, warm colors to create a sense of excitement and energy in their advertising. Restaurants use red and orange to stimulate appetite, while hospitals and spas often use blue and green to create a calming environment.

Colors are often associated with specific emotions. For example, red might be associated with excitement and passion, while blue is often linked to calmness and trust. Brands can leverage these emotional associations to create a desired emotional response in their target audience.

Dunkin' is a good example because its branding is all over everything—with orange, pink, brown, as well as variations on these colors. It's the multiple colors and variations that (in most cases) keep your branding from becoming flat or two-dimensional.

Red is a highly popular color in marketing because it's bold, captures attention and can evoke powerful psychological responses. Red represents power, energy, excitement, passion and urgency. The urgency response is often a reason why fast-food chains and clearance sales frequently feature red.

For example, using a warm color like red against an excellent color like blue can create a strong contrast that can make the artwork feel dynamic and energetic. Using warm and cool colors together can also create a sense of balance and harmony, as the opposing colors complement each other nicely.

Orange may invoke feelings of enthusiasm, activity and perseverance, all feelings which may help them become more efficient and inspired. Because this color is a combination of red and yellow, it may yield the same boost in activity and physical endurance as red while having the mood-boosting ability of yellow.

What color attracts the human eye most? ›

Colors that Grab Attention

As a bold color that stands out, it's easily noticeable, even from a distance. In addition, red has been shown to increase the heart rate and stimulate the brain, making it a powerful aid in attracting attention. Blue is another notable color for catching the eye.

His performances evoke such powerful emotions. Sometimes, looking at a photograph evokes better emotions than actually being there. Film is wonderful at conveying and evoking emotion, but books are better for ideas and evoking thought. Trees evoke such powerful emotions in some people that they write books about them.

Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Strongly associated with the sky and sea, blue is serene and universally well-liked. Blue is an especially popular color with financial institutions, as its message of stability inspires trust.

Evoke is a verb that means to provoke an emotion; call forth a thought, memory, or feeling; or recreate with imagination. For instance, the mention of pumpkins and corn mazes might evoke a sense of autumn for some people. (Emotion vs. Feeling: How to Evoke More From Readers.)

These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers' impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

Red has been found to evoke passion, dominance and energy. 38% of Forbes' Most Valuable Brands of 2015 used red in their logos, including Red Bull and Coca-Cola. Not only does red make us feel certain emotions, but it demands a call to action too.