Taco Bell® Ignites "The Great Crispy Chicken Sandwich Taco Debate" With The Nationwide Debut Of The Crispy Chicken Sandwich Taco
Is it a sandwich or a taco? Taco Bell delivers the best of both worlds.
Irvine, Calif. (August 26, 2021) - Last month, the fan-favorite Nacho Fries made its seventh debut to menus nationwide. Now, Taco Bell is spicing things up through a new partnership with fellow SoCal brand TRUFF, the truffle hot sauce brand known for reimagining and elevating pantry staples, to test Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito.
Beginning Sept. 2, Taco Bell’s long-awaited Crispy Chicken Sandwich Taco will be available nationwide at participating locations for a limited time. Not quite a sandwich, not quite a taco, it doesn’t have to explain itself to be delicious. After locally testing earlier this year in Nashville, TN and Charlotte, NC to much success, the test kitchen masterminds knew it was time to go nationwide. Fans can also get their cravings met with early access on Aug. 30 during Happier Hour® via the Taco Bell app*.
Fluffy like a sandwich, but folded like a taco, the Crispy Chicken Sandwich Taco is the latest from the masterminds in menu item mashups. Taco Bell is no stranger to the world of crispy chicken after introducing fan-favorites like the Crispy Chicken Chickstar, Naked Chicken Chips and the Naked Chicken Chalupa which flipped the script on traditional chicken menu items.
Whether the Crispy Chicken Sandwich Taco is a taco or a sandwich might just be the greatest debate of recent time, which is why Taco Bell has enlisted some of the brightest minds in the country to help fans tackle it. That’s right, on Sept. 4 Taco Bell will use two real college debate teams from the University of Georgia and Clemson University to go head-to-head in the name of ‘Team it’s a Sandwich’ and ‘Team it's a Taco’. "The Great Crispy Chicken Sandwich Taco Debate” will air on Saturday, Sept. 4 during the Georgia vs Clemson primetime college football game on ABC (7:30 p.m. ET), via a :60 and three :30 ad spots.
“Our new crispy chicken innovation is far from the average chicken sandwich, and we’re certain it will get a spicy reaction from sandwich and taco fans alike,” said Liz Matthews, Taco Bell's Global Chief Food Innovation Officer. "Even the masterminds from our test kitchen couldn't decide if it was more taco or sandwich, which is why we're excited to bring in the debate team experts to have some fun."
The Crispy Chicken Sandwich Taco features all-white meat crispy chicken marinated in jalapeño buttermilk, seasoned with bold Mexican spices, and rolled in a crunchy tortilla chip coating. It’s served on a warm soft flatbread shaped in an iconic taco form and flavored with Taco Bell’s signature creamy chipotle sauce. Enjoy it Regular or Spicy with crunchy jalapeño slices for those who want an extra kick.
Fans can find it a la carte for $2.49**, Buy 2 for $4.49** or in a Crispy Chicken Sandwich Box for $5.49** which includes a Beefy 5-layer Burrito, Crunchy Taco and medium fountain drink.
*Available early to Taco Bell Rewards members only on the app during Happier Hour® 2-5pm local time from 8/30-9/1. At participating locations for a limited time. Taco Bell Rewards program is available at participating U.S. locations and subject to terms and conditions. Excludes delivery orders.
**At participating U.S. locations for a limited time only. While supplies last. Drinks exclude freezes. Contact local restaurant for prices, hours and participation, which vary. Tax extra.
About Taco Bell Corp.
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FAQs
Beginning Sept. 2, Taco Bell's long-awaited Crispy Chicken Sandwich Taco will be available nationwide at participating locations for a limited time. Not quite a sandwich, not quite a taco, it doesn't have to explain itself to be delicious.
What happened to Taco Bell's crispy chicken taco? ›
Back in 2021, this item was “not quite a sandwich, not quite a taco,” according to a press release. The 2021 menu item was a “Sandwich Taco,” meaning it was served on “a warm soft flatbread shaped in an iconic taco form.” Now, in 2023, that flatbread has been swapped out to go full taco mode with the warm tortilla.
When did Taco Bell add chicken? ›
TLDR: Taco Bell goes all in on chicken with the introduction of the new Cantina Chicken Menu that includes five new menu items to refresh daytime meals, launching nationwide on March 21.
Does Taco Bell serve chicken tacos? ›
Satisfy your daytime cravings and try the Cantina Chicken Crispy Taco, the Cantina Chicken Soft Taco, the Cantina Chicken Burrito, the Cantina Chicken Quesadilla, or the Cantina Chicken Bowl.
Does Taco Bell have chicken wraps? ›
Southwest Grilled Chicken Lunchwrap – Order Online | Taco Bell®
What is Taco Bell bringing back in 2024? ›
Taco Bell announced its 2024 menu additions at Live Más Live, its first-ever superfan convention. I attended the Las Vegas event and tasted everything coming to Taco Bell's menu this year. Among the new items are the Cheez-It Crunchwrap Supreme, Baja Blast pie, and Cantina Chicken items.
Did Taco Bell create the crunchy taco? ›
Meet Glen Bell. The man, the myth, The 'Bell' in Taco Bell. The founder of your favorite Mexican-inspired restaurant. While he didn't invent the taco, he did play a large role in bringing the delicious, crunchy, cheese-filled taco that you know and love straight to the mouths of the masses.
Does KFC own Taco Bell? ›
Under our parent company, Yum! Brands Inc. Taco Bell is part of a family of fast food powerhouses which include both KFC and Pizza Hut.
Do they use real chicken at Taco Bell? ›
We source our chicken from farms similar to what you would purchase at your local grocery store, like Tyson Foods.
What brand of chicken does Taco Bell use? ›
The poultry supplied to Taco Bell by Ingham's is raised in barns to tightly regulated and monitored standards.
Yum Brands Inc., is a restaurant company that owns quick-service chains Taco Bell, Pizza Hut and KFC, as well as fast-casual brand The Habit Burger Grill. It is headquartered in Louisville, Ky. Yum Brands was initially part of PepsiCo, which entered the restaurant business in 1977 with the acquisition of Pizza Hut.
Is Taco Bell healthy? ›
It's absolutely possible to eat healthy at Taco Bell. Look for meals with veggies and beans while avoiding meals high in saturated fat and sodium. Not only will it still be a delicious way to satisfy your craving for Mexican food, but you'll also be less likely to feel sluggish later. It's a win-win!
Why does McDonald's not have chicken wraps? ›
Employees and franchisees complained about the time the Snack Wraps took to make, and as the inefficiency of their assembly made service slower and affected the restaurant's efforts to keep service time low, the item was removed from the menu.
Why did McDonald's get rid of chicken wraps? ›
The company discontinued the original Snack Wrap in 2016 due to employee complaints, citing the product was too complicated to make. The announcement comes as the fast-food chain recently opened up a concept restaurant called CosMc's in Illinois.
Does Taco Bell have avocado? ›
It's like the linguistic equivalent to a block party in your mouth every time you say it. Your tongue is basically high-fiving your teeth every time you say it. Add the fact that our guacamole is made with real Haas avocados and you've got a taste-bud symphony going on here.
Did Taco Bell discontinue rolled chicken tacos? ›
Fans of the fast food chain's Rolled Chicken Tacos have been complaining that the recently-revived item is hard to locate. Taco Bell, which had previously discontinued the product in 2020, brought back the Rolled Taco in September with much fanfare.
What happened to the crispy melt taco? ›
Taco Bell recently re-released its Crispy Melt Taco, which was out briefly in 2021 under the name “Cantina Crispy Melt Taco.” It's the same exact thing as before, just with a slightly clipped name (maybe “Cantina” was lopped off because it isn't sold exclusively at Cantina locations).
Why did Taco Bell stop selling chicken wings? ›
Taco Bell wings are only being sold for a week. Like many fast food promotions, the wings were always intended to be a limited time offer. The industry's chains constantly tweak their menus with niche and oddball products that drum up excitement and social media attention.
