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When my cousin asked me to help him pick a new TV as his old one stopped working, I was quite excited.
With all his demands on the table, I started my research.
Even though I’ve heard of Hisense, I wasn’t familiar with their product catalog.
One thing that caught my attention was that Hisense is associated with some big brands.
They also produce components for other manufacturers.
Hisense TVs are designed in the US in St. Charles, Illinois, and made in Qingdao, Shandong Province, China. However, Hisense sources some components from third-party manufacturers.
Where are Hisense TVs Put Together?
Hisense TVs are designed in their US headquarters located in St.Charles, Illinois.
This is where the ideas are brought to the table, and other creative processes happen.
Now comes the answer to our question. Where are Hisense TVs put together?
After the design process is complete, The manufacturing process occurs in Qingdao, Shandong Province, China.
China manufactures a large portion of the world’s TVs, including Hisense TVs. In fact, Samsung and LG are the only two brands that are not produced in China.
For practically all manufactured commodities, China is the world’s largest manufacturer.
Is Hisense a Chinese Company?
Hisense is a Chinese company.
Hisense Group is a Chinese multinational company producing White goods and other electronic devices.
Hisense’s main products are TVs, and the company has been the top TV manufacturer in China by market share since 2004.
Which Company Makes Hisense TVs?
Hisense TVs are made by the Hisense Group, which also produces Sharp and Toshiba TVs.
They come under a parent company named Hisense Visual Technology Co., Ltd. They were founded in 1969 and are now China’s largest television maker.
They have approximately 53 international companies, 14 high-end production facilities, and 12 research and development centers spread across Europe, Central America, and South Africa.
In addition to their products, Hisense manufactures TVs for other brands.
They also are involved in combined ventures with brands like Hitachi, Toshiba, and Sharp.
Does Hisense Belong to LG?
A popular misconception going around the industry is that South Korean electronic manufacturers LG and Chinese electronics manufacturers Hisense are the same company.
But the truth is that they are not. Not only are they two different companies, but Hisense is one of LG’s biggest rivals.
You could even come across cooked-up stories where they claim LG has acquired Hisense to produce budget-friendly options for their mid-budget customers.
This works as a convenience for many electronic stores where they sell both companies’ products.
Shopkeepers often use this as a filter to push products. Using two good brands and their image to give the customers the illusion of one big company.
Products slide down the rack easily when placed at such angles, right?
Component Manufacturers for Hisense TVs
Being a vertically integrated company, Hisense pretty much produces most of its own components.
But still, they rely on other third-party manufacturers for some parts such as chipsets, color films, LED backlight films, and other electronic parts.
However, Hisense does not disclose the identity of the screen source.
I know this is interesting to users who have faced the notorious Hisense TV Black Screen.
Hisense relies on other manufacturers for its components like CPUs which are used in Hisense Android TVs.
Intel, TDK, and LG electronics are Hisense’s major component manufacturers.
Intel produces flash chips, LG makes OLED panels for HISENSE TVs, while Hisense themselves produces LCD panels.
Companies Acquired by Hisense
Hisense markets and sells its products under different brand names around the world.
In 2019, Hisense acquired a 100% share of Gorenje, a Slovenian major appliance manufacturer. Using the company as a sibling company to the original Hisense.
In addition, Hisense has also partnered with other brands in making products and marketing them under combined ventures.
One of them is Combine, a Chinese brand that focuses on producing no-frills refrigerators and air conditioners.
They view this combined venture as a potential attraction for Chinese farmers.
Hisense-Hitachi, Hisense-Kelon, Ronshen, and Savor are some of the other Hisense combined ventures.
On 15th November 2017, Hisense and Toshiba reached an agreement to acquire 95% of Toshiba’s stakes for a $114 million deal.
Sharp granted Hisense a five-year license to use its name on televisions in the Americas in 2015.
In addition, Hisense obtained a Sharp manufacturing unit in Mexico.
Now owned by Foxconn, Sharp sued Hisense in June 2017, requesting that the licensing agreement be terminated.
Sharp accused Hisense of harming its brand value by using its trademarks on “shoddily manufactured” devices, including ones that it claimed breached US safety requirements for electromagnetic radiation and fraudulent promotion of their quality.
Hisense denied engaging in these actions, stating that it “would continue to produce and sell outstanding televisions under the Sharp licensed trademarks” and that it “plans to defend itself in court.
Reliability of Hisense TVs
Hisense is a brand recognized for its low-cost TVs.
They produce budget-friendly options with a decent level of quality and features. Many customers recommend it as a great entry-level TV.
While Hisense TVs aren’t as powerful as some of the more costly brands, they are still a good value.
It might be reassuring to know that the brand you’ve chosen is made by China’s largest manufacturer, which owns and manages many other brands.
The majority of people who buy this product believe that it is well worth the money.
Hisense TVs provide a lot of wonderful features and superb image quality for a reasonable price.
Some of the key features that set them apart from other brands are:
- Their excellent ULED technology provides higher brightness with less power consumption.
- Hisense is one of the few LCD manufacturers that makes its own panels. It continues to purchase OLED panels from LG, which is the only manufacturer producing this technology as of 2021. This puts them ahead of certain competitors, such as Sony, who rely significantly on Samsung and LG for display components.
How Long Do Hisense TVs Last?
Hisense TVs have a lifespan that is comparable to that of other TVs on the market.
While they may not have the same parts as higher-end brands, they tend to last longer with good care and maintenance.
According to TV makers, an average television has a lifespan of 4 years (40,000 hours) to 10 years (100,000 hours), depending on how it is used and maintained.
Newer TVs have an average lifespan of seven years before showing signs of damage.
My 2 Cents on Hisense TVs
In an industry where brands compete to pack their products with the latest and advanced features and provide their users with the best experience, the pricing can often go through the roof.
And this is where Hisense has succeeded in the market. Providing budget-friendly TVs that offer a decent level of features and good quality.
When it comes to pricing, Hisense has remained competitive.
You May Also Enjoy Reading:
- Is Hisense A Good Brand: We Did The Research for you
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- Hisense TV Keeps Turning Off: How to Fix in minutes
- Can You Mirror iPhone Screen To Hisense?: how to set it up
Frequently Asked Questions
Does Hisense use Samsung panels?
Hisense relies on third parties for some of its TV panels.
Even though there are only a few major producers like Samsung, LG, Sharp, BOE, AUO, Hisense haven’t disclosed their true panel providers.
Is Hisense owned by LG?
It’s a myth that runs around the industry that Chinese company Hisense and South Korean company LG are the same, but the truth is that they are not.
In fact, Hisense is one of LG’s biggest rivals.
Do Hisense TVs have problems?
Hisense produces the best in the market budget option TVs. Though Hisense TVs, like any Smart TVs, have a lot of issues that need comprehensive troubleshooting to identify the source and resolve the issue quickly.
For example, you may start experiencing screen display difficulties, or the backlight may fail.
To discover a solution, go through the recommended Hisense TV troubleshooting procedures if you encounter a problem.
Is Hisense made by Sharp?
Sharp granted Hisense a five-year license to use its brand on televisions in the Americas in 2015.
In addition, Hisense purchased a Sharp facility in Mexico. Sharp, now owned by Foxconn, sued Hisense in June 2017 to have the licensing agreement terminated.
