World's "Hottest" Burrito Created by Salsarita's Fresh Cantina (2024)

"When we heard the world's hottest chile pepper was grown right here in the Carolinas by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item," said Yanira Castro, Director of Marketing for Salsarita's Fresh Cantina, headquartered in Charlotte, NC. "We expect the BurHEATo™ will be an instant favorite for those who can handle the heat."

The BurHEATo™, priced at $9.99, is made a special way that locks in the full flavors of Salsarita's bold ingredients as well as the heat and flavor of Smokin' Ed's Carolina Reaper®---which is 300 times hotter than the average jalapeno pepper.

"Summer heat doesn't compare to the Smokin' Ed's Carolina Reaper," said PuckerButt Pepper Company Founder, Smokin' Ed Currie, who holds the Guinness World Record® for the world's hottest pepper. "After testing the world's hottest burrito at Salsarita's Charlotte-area locations and receiving rave reviews, we're ready to take the BurHEATo nationwide."

For those who need a little less heat, during this summer heat promotion PuckerButt Pepper Company's milder hot sauce, Shoot That's Hot™, will replace Cholula® Hot Sauce and be featured at all Salsarita's condiment tables to complement guests' burritos and tacos.

Guests can also bring home the heat by purchasing Smokin' Ed's Carolina Reaper® hot sauce for just $25 at all Salsarita's locations. Guests that purchase the BurHEATo® and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita's.

About Salsarita's:

Salsarita's Fresh Cantina offers Mexican favorites such as five flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings. Founded in 2000, Salsarita's was acquired by franchise industry veteran Phil Friedman in 2011. Operating more than 80 locations, including seven that are company-owned, Salsarita's expects to have about 300 locations nationwide within five to six years. For more information, visit www.salsaritas.com. For more information visit: www.salsaritas.com, like us on Facebook at http://www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.

About PuckerButt Pepper Company:

Headquartered inFort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. Home of Smokin' Ed's Carolina Reaper® -- Guinness Book of World Records® Hottest Pepper, the company sellsall-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. Learn more or purchase products online at PuckerButtpeppercompany.com. Follow on Twitter @PuckerButt.

World's "Hottest" Burrito Created by Salsarita's Fresh Cantina (2024)

FAQs

What is Salsarita's world's hottest burrito? ›

The BurHEATo™, priced at $9.99, is made a special way that locks in the full flavors of Salsarita's bold ingredients as well as the heat and flavor of Smokin' Ed's Carolina Reaper®---which is 300 times hotter than the average jalapeno pepper.

Where was the burrito found? ›

Juan Méndez, a street vendor in Chihuahua, Mexico, invented the burrito. During the Mexican Revolution in the 1910s, Méndez decided to wrap his food in flour tortillas to keep it warm and transport it on his small donkey. He then realized that wrapping the food in a tortilla was tasty and a good way to serve it.

Is Salsarita's better than Chipotle? ›

The ingredients at all of the restaurants tasted fresh, but Chipotle had the best rice and salsa, Qdoba the best beans and Salsarita's the best menu and ingredient variety, protein options and best food overall. It's settled, Salsarita's has the best burritos.

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Who owns Salsarita's? ›

The chain was founded in 2000 by Bruce Willette. It was purchased by Phil Friedman in 2011.

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What does burrito mean in Spanish? ›

Etymology. The word burrito means "little donkey" in Spanish, the diminutive form of burro, or "donkey". The name burrito, as applied to the dish, possibly derives from the tendency for burritos to contain a lot of different things similar to how a donkey would be able to carry a large burden.

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How old is the burrito? ›

The history of the burrito begins thousands of years ago

In 1895, a dish that could be identified as the burrito appeared in the book “Diccionario de Mejicanismos” (Dictionary of Mexican Spanish) by Cuban writer Félix Ramos y Duarte. He described it as a rolled tortilla filled with meat or other ingredients.

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What country invented burritos? ›

Burrito is Mexican but is not common in Southern/Central Mexico. It was invented in Northern Mexico, and also is different than the USA version, the ingredients and preparation are different with hand made flour tortillas and different meats and stews.

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What is the spiciest salsa in the world? ›

Although the company sells salsa of all temperature levels, Death by Salsa is known for being one of the hottest salsa on the planet. Death by Salsa clocks in at a staggering 3 million SHUs, which is double the heat level that you'll get from Carolina Reaper peppers.

What is Northern Reaper burrito? ›

Wrapped in an iconic red Tortilla, our Northern Reaper Burrito features the infamous Carolina Reaper Pepper – AKA “Hottest Pepper in the World”. Boasting a fiery 2 million Scoville units – this Burrito isn't for the faint of heart.

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Is Salsarita's healthy? ›

A: Absolutely! Salsarita's offers various options for customization. You can opt for whole-grain tortillas, choose lean proteins like grilled chicken or shrimp, and load up on fresh vegetables. Additionally, you can ask for smaller portions or skip high-calorie extras like sour cream or cheese.