YANMAR America partnership with Yamaha brings entry into UTV market | Powersports Business (2024)
Georgia-based manufacturer with Japanese origins reveals 700cc models
Adairsville, Georgia-based YANMAR America has introduced its all-new YANMAR Bull Series UTVs, which will be available in two designs. The standard “Bull” model has three seats in a single row, and the Longhorn edition has two rows and six individual seats.
Featuring a powerful 700cc class gas engine and premium design, the new UTVs will be sold exclusively through the company’s extensive North American compact construction equipment and agriculture tractor dealer network beginning in January.
“YANMAR has a long history in the UTV market as an OEM manufacturer and supplier of diesel engines and drive line components to numerous well respected brands within the UTV industry,” said Tim Fernandez, president of YANMAR America. “It’s just a natural progression for YANMAR to introduce our own line of utility task vehicles.”
“People all over the world know YANMAR as a manufacturer of the highest quality industrial and marine diesel engines, construction and agriculture equipment and energy system solutions,” said Jason Fitch, YANMAR UTV Business Unit manager. “The Bull Series of UTVs will be an extension of our quality product line and will provide our customers with another YANMAR solution for their needs.”
The UTVs’ exterior design of sleek lines and a premium silver and red color scheme complements their powerful, versatile performance, making them ideal for job sites, agriculture use and recreational riding.
This new line of products from YANMAR is the result of a partnership with Yamaha Motor Corporation as an expansion of the two companies’ global partnership in which they have worked together in the fields of industrial-use unmanned helicopters, generators and snow blowers.
Interested buyers will be able to experience the new Bull Series first-hand at the following events: Farm Science Review, Sept. 18-20, London, Ohio; Sunbelt Expo, Oct. 18-20, Moultrie, Georgia; and GIE+EXPO, Oct. 19-21, Louisville, Kentucky. The units also appeared at Empire Farm Days, Aug. 9-11, in Seneca Falls, New York, and AG Progress Days, Aug. 16-18, in Furnace, Pennsylvania.
YANMAR America Corporation, located in Adairsville, is the regional headquarters of Yanmar Co., Ltd. a global company based in Osaka, Japan. Yanmar Co. Ltd., was established in 1912, and in 1933, became the world’s first manufacturer to develop a practical small diesel engine.
Today, YANMAR is a recognized leader in the design and manufacturing of advanced performance diesel engines and diesel-powered equipment, as well as gas engine-based energy systems.
Yanmar manufactures and sells engines used in a wide range of applications, including seagoing vessels, pleasure boats, construction equipment, agricultural equipment and generator sets.
Led by Genichi Kawakami, the company's founder and first president, Yamaha Motor spun off from musical instrument manufacturer Yamaha Corporation in 1955 and began production of its first product, the YA-1 125cc motorcycle. It was quickly successful and won the 3rd Mount Fuji Ascent Race in its class.
https://en.wikipedia.org › wiki › Yamaha_Motor_Company
brings entry into UTV market. Adairsville, Georgia-based YANMAR America has introduced its all-new YANMAR Bull Series UTVs, which will be available in two designs.
Yamaha Motor and Yanmar Agree to Alliance regarding U.S. ROV Business. Yamaha Motor Co., Ltd. (hereafter “Yamaha”) and Yanmar Co., Ltd. (hereafter “Yanmar”) today announced that they have agreed to a business alliance for the U.S. ROV (Recreational Off-Highway Vehicle) business.
(ヤンマー株式会社, Yanmā Kabushiki-Gaisha) is a Japanese diesel engine, heavy machinery and agricultural machinery manufacturer founded in Osaka, Japan in 1912.
Yanmar Group and ASV Holdings Inc. have finalized their merger, creating a single legal entity, Yanmar Compact Equipment North America (YCENA). The news comes three years after Yanmar acquired ASV.
lntimidator's mission is to offer world-class, American-made, side-by-side 4x4 utility vehicles with unparalleled strength, power, and performance - all while remaining affordable.
(ヤマハ発動機株式会社, Yamaha Hatsudōki Kabushiki gaisha) is a Japanese mobility manufacturer that produces motorcycles, motorboats, outboard motors, and other motorized products. The company was established in the year 1955 upon separation from Nippon Gakki Co., Ltd.
In the US, Yanmar engines are rebranded and primarily marketed by John Deere, an American corporation also invested in diesel engines and heavy machinery for agricultural and industrial use. Kubota, on the other hand, sells its products under its name in the US.
Yanmar diesel engines are air or water-cooled, while Kubota engines are liquid-cooled. According to a comparison article, Yanmar engines have slightly more power and a stronger loader, while Kubota tractors have a larger fuel capacity, engine horsepower, and PTO.
Musical instrument maker Yamaha Corporation and motorcycle manufacturer Yamaha Motor both originate from the same company: Nippon Gakki Co., Ltd. On July 1, 1955, the motorcycle division at Nippon Gakki was spun off and founded as an independent company: Yamaha Motor.
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