This statistic depicts the revenue of Nike's affiliate brand, Converse, worldwide from the fiscal years of 2010 to 2023. In the year ended May 31, 2023, the global revenue of Converse amounted to about 2.43 billion U.S. dollars.
Converse
In 1908, Converse specialized as a rubber shoe company which manufactured galoshes. By 1920, the company had switched to manufacturing sneakers and renamed their canvas basketball sneaker, the "All Star". Since then the company has been a staple in the footwear sector, and as of 2023, Nike runs 82 Converse stores in the United States. These shoes are not just made to sink jump shots anymore, as consumers from all different walks of life wear them today.
Converse is owned by sports apparel manufacturer Nike Incorporated, who in the financial year of 2023, generated a global revenue of approximately 51.2 billion U.S. dollars. Despite Converse generating around 2.43 billion U.S. dollars in revenue that year, they continue to be one of the more popular brands of sneakers in the world.