The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.
The biggest apparel brand in the world
The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.
Adidas and Puma
Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.
Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.
FAQs
However all three have emerged as the world's leading sportswear companies with Nike (US$18.6 billion revenue) the world's largest, Adidas close behind (US$15.6 billion revenue) and Puma currently the smallest out of the three (US$4 billion revenue).
Which is bigger Nike or Adidas or Puma? ›
Nike is the market leader in the global sports footwear industry, generating revenues of just over 29 billion U.S. dollars in 2022. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma.
Who has more sales, Nike or Adidas? ›
Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year.
Is Puma more popular than Nike? ›
Nike's brand is ranked #6 in the list of Global Top 100 Brands, as rated by customers of Nike. Their current market cap is $222.95B. PUMA's brand is ranked #63 in the list of Global Top 100 Brands, as rated by customers of PUMA. Their current market cap is $15.21B.
Who is more successful, Puma or Adidas? ›
In business terms, it is Adi who has won. Adidas is by far the bigger company, employing 39,000 compared with Puma's 9,000.
Why did Adidas and Puma fall out? ›
The most notable event that fuelled the rivalry was the "Pelé Pact", where both agreed not to sign a deal with Pelé for the 1970 World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.
Who is richer, Adidas or Nike? ›
The brand value of Nike has increased year-on-year since 2010 and reached over 53 billion U.S. dollars in 2023. In comparison, the adidas brand was valued at approximately 16.6 billion U.S. dollars in – increasing for the eight consecutive year following two years of decline.
Is Adidas bigger then Nike? ›
As a general rule, Nike sneakers tend to run slightly smaller and narrower than their rival Adidas. This means that if you're a daily Nike wearer looking to pick up some new Adidas, you should typically look at going half a size bigger than your Nikes.
Do athletes prefer Nike or Adidas? ›
The athletes and non-athletes both preferred Nike with Adidas a distant second. The Pie chart for athletes showcased that over half of athletes preferred Nike which confirms my hypothesis that Nike is the sports leader.
Do Nikes run bigger than Puma? ›
Compared to other popular athletic brands, PUMA's sizing varies depending on whether it's a men's or women's model: PUMA men's sizes correspond to Reebok's but are a full size smaller than Nike's and Adidas' PUMA's women's sizes correspond to Nike's and Adidas' sizes but are half-a-size bigger than Reebok's.
Puma's top competitors include SportScheck, Reebok, and Gymshark. SportScheck operates as a retailer offering a range of athletic products and apparel.
Who is Nike's biggest competitor? ›
With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
Is Puma shoes bigger than Adidas? ›
Compared to other popular athletic brands, PUMA's sizing varies depending on whether it's a men's or women's model: PUMA men's sizes correspond to Reebok's but are a full size smaller than Nike's and Adidas' PUMA's women's sizes correspond to Nike's and Adidas' sizes but are half-a-size bigger than Reebok's.
Is Puma a No 1 brand? ›
Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974).
Is Puma still owned by Adidas? ›
Puma and Adidas are brothers! Unfortunately, somewhere down the line of business, the Dassler brothers didn't see eye-to-eye, and that led to the separation of their companies. This caused both brothers to go out on their own to seek success for their own brands.
