Steve Austin's Broken Skull IPA Headed To More Markets Including Texas (2024)

(EL SEGUNDO, CA) – El Segundo Brewing Company (ESBC) is stoked to announce that starting late February, you’ll be able to find Broken Skull IPA and their flagship Mayberry IPA in 16oz four-pack cans throughout most of California, Oregon, Massachusetts, New York, New Jersey, Connecticut, New Hampshire, Maine, Vermont, Rhode Island, Ohio, Virginia, Maryland, Wisconsin, Kentucky, Texas and Washington D.C., with more states to come! ESBC will follow up these first shipments as often as the thirsty masses demand!

Steve Austin's Broken Skull IPA Headed To More Markets Including Texas (1)

Better known for his lager loving years in the ring, Steve Austin has but one true beer love…hoppy West Coast IPAs. Steve has been brewing “Broken Skull IPA” in collaboration with El Segundo Brewing Company for 5 years but it has only been available in California…until now.

Steve fell in love with hops and developed a taste for ESBC while filming in L.A. In 2015, he reached out to us about brewing a beer…the answer? “HELL YEAH!” After an afternoon of drinking IPAs and chatting about the characteristics Steve wanted in his beer, Broken Skull IPA was born. “He has a really good palate and a clear idea of what he was looking for- low to medium body, low bitterness, apparent hop flavor, and Citra hop aroma” says ESBC founder Rob Croxall.

Steve Austin's Broken Skull IPA Headed To More Markets Including Texas (2)

With batch #1 in the tanks, the release party was announced, and tickets sold out in 4 hours. Steve Austin fans flew in from around the country for this release and people the world over wanted cans…but we only put it in bottles! “Back then, cans weren’t what they are today,
and we didn’t have the capabilities anyhow,” says Tom Kelley, ESBC’s “Mr. Everything”. “We knew we couldn’t meet the demand, so we didn’t even try.” If you wanted Broken Skull, you had to come to Southern CA, where it remained in 22oz bottles. As demand for cans grew, ESBC made plans for a switch. Then, in July 2019, Steve got in the ring on Monday Night Raw and can smashed Broken Skull on national TV.

Prior to the appearance, Steve called ESBC up and shared that he had been asked to return for a show but that he’d only do it if he got to bring Broken Skull IPA for his classic victory can smash. His terms were met and ESBC delivered 36 hand-labeled cans ringside on
very short notice. When showtime came, it wasn’t just him drinking Broken Skull IPA, WWE had plastered the bottom third of the telecast with ESBC and Broken Skull logos. Croxall says, “Steve got us 10 minutes of product time on National TV”. Overnight, demand for Broken Skull grew 100 times over. ESBC put everything on hold and focused on putting Broken Skull in cans, as quickly as possible. In order to gauge how much of this beer fans wanted, ESBC setup an exploratory presale headed for New York and Boston. That presale quickly went from “maybe a pallet or two” to “we’re gonna need a bigger truck.” Message Received.

Updates for when and where you can find El Segundo Brewing Company’s beers will be announced through Instagram, Facebook, Twitter, our website and newsletter. Click here to find a store near you that will have some on shelves!

El Segundo Brewing Company is an independently owned craft brewery that started production in May 2011. They focus on high quality, hop forward brews and building a company culture around providing a great working environment and supporting the local community.
Brewing 6,700 bbls in 2019, ESBC is the second largest independent brewery in Los Angeles County. ESBC also operates a satellite taproom/pizzeria called “The Slice & Pint”. This offshoot features ESBC beer alongside a selection of guest taps and features a menu that’s heavy on hand-tossed and pan pizzas as well as a wide selection of appetizers and salads. The well thought out menu is curated by their in-house classically trained chef.

Media inquiries please contact [emailprotected]

Steve Austin's Broken Skull IPA Headed To More Markets Including Texas (2024)

FAQs

Who is the owner of Broken Skull beer? ›

But it wasn't until 2015 that Austin tag teamed with California's El Segundo Brewing on his own beer brand: Steve Austin's Broken Skull IPA.

Does specs sell Broken Skull beer? ›

El Segundo Broken Skull IPA • 16oz Cans.

What does Broken Skull IPA taste like? ›

Taste: An initial burst of bright citrusy and grassy hops, very neutral dry pale malt. Orange pith. Finishes with sturdy lingering bitterness. Mouthfeel: Full bodied, a little juicy and very lively carbonation.

What is Stone Cold Steve Austin's beer? ›

Luckily, El Segundo Brewing Company, known for its award-winning West Coast IPAs, found the perfect person to bring onto their team. Someone with a bit of history on the canvas, Professional Wrestling Hall of Famer 'Stone Cold' Steve Austin.

How much is Founders beer worth? ›

GRAND RAPIDS, MI — Documents filed with the Michigan Liquor Control Commission show Spanish brewing conglomerate Mahou San Miguel's deal to purchase a majority stake in Founders Brewing Co. is valued at $198.8 million.

When did Broken Skull beer come out? ›

Broken Skull first arrived on the market in 2015, with distribution limited to Southern California. Demand exploded, Kelley said, when Austin, cans of Broken Skull in hand, led dozens of WWE legends in an on-screen, in-ring toast during the "Monday Night Raw" reunion special in July.

Is specs liquor only in Texas? ›

Spec's Wine, Spirits & Finer Foods, is a Texas family-owned liquor store chain, with headquarters in Midtown, Houston. Vicki Vaughn of the San Antonio Express-News said that Spec's is "known for its sprawling stores". It is the largest vendor of liquor in Greater Houston.

Is Broken Skull IPA sold in Ohio? ›

Broken Skull IPA, a beer from a California brewery and retired wrestler Steve "Stone Cold" Austin, is now available in Northeast Ohio. CLEVELAND, Ohio - Craft breweries have long found a niche in the market pairing with celebrities from Iron Maiden to Motorhead for beers.

What is the best beer glass for keeping head? ›

Tulip Glasses (a.k.a., Belgian Glasses)

With a bulbous body and a flared lip, the tulip glass is designed to capture the head and promote the aroma and flavor of Belgian ales and other malty, hoppy beers. Its short stem facilitates swirling, further enhancing your sensory experience.

Does Steve Austin own the Broken Skull Ranch? ›

In an interview with KMTV-TV, Austin revealed that the actual location was not the real Broken Skull Ranch, which is owned and operated by Austin near Tilden, Texas, but an area just outside of Los Angeles designed to represent his ranch.

How strong is skull lager? ›

Skol Lager is a lager that was developed originally by Ind Coope breweries in Alloa, Central Scotland.
...
Skol.
TypeBeer
Alcohol by volume2.8–5%
Websitewww.skolafrica.com
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Where is Broken Skull IPA brewed? ›

El Segundo, CA – California-based El Segundo Brewing Company today announced a series of events showcasing Broken Skull Double IPA, the brewery's latest collaboration with WWE legend and Hall of Famer Steve Austin, hitting store shelves this spring.

What is Luke Bryan's beer? ›

Country music star, Luke Bryan, wanted a smooth sippin' beer with a satisfying taste to enjoy when kicking back at home with friends and family. Inspired by these moments, he collaborated to create Two Lane American Golden Lager, a modern take on an easy-to-enjoy beer.

What made Stone Cold Steve Austin so popular? ›

Steve Austin's rebelliousness in the face of tyranny made him the most popular sports entertainer of the late '90s; he talked the talk and walked the walk.

What beer does Steve Austin like? ›

A fan of IPAs, Steve Austin (born Steven Anderson) would often crash a pair of full beer cans together over his head and chug away as the suds fell onto his face during his days in the ring.

Which is the richest beer? ›

With a 2022 revenue of $57.786 billion, Anheuser-Busch Inbev is the largest beer company in the world.

What is the oldest American owned beer company? ›

Recognition of America's Oldest Brewery. As America celebrated it's bi-centennial, D.G. Yuengling and Son was place on the national and state registers as America's Oldest Brewery.

What beer can is worth the most money? ›

1940 The New Yorker Flat-Top Beer Can

The New Yorker Beer Can featuring a flat top was produced in 1940 by the American Can Company and is a particularly valuable can for many beer memorabilia collectors.

What is the oldest beer distillery? ›

Weihenstephan was a Benedictine monastery in Weihenstephan, now part of the district of Freising, in Bavaria, Germany. This Bavarian State Brewery Weihenstephan is located at the monastery site since at least 1040. It is the world's oldest continuously operating brewery.

What beer did Jim Rockford drink? ›

Flagler Beer is a brand of beer featured in The Incredible Hulk TV series, Magnum, P.I., All in the Family, The Rockford Files, and National Lampoon's Vacation. The fictional brand is made by The Earl Hays Press.

What percent alcohol is Broken Skull IPA? ›

Broken Skull India Pale Ale: A bad-ass 6.7% IPA designed by Steve Austin and El Segundo Brewing Company for the working man & woman. It features Citra, Cascade and Chinook hops to deliver big flavor with an easy finish.

Can you drink a beer on the street in Texas? ›

It is legal to drink in public in Texas. There is no statewide law prohibiting public consumption of alcoholic beverages. However, many local jurisdictions have laws prohibiting or curtailing public consumption of alcohol.

Can you drink beer in public in Texas? ›

Contrary to popular belief, there is no statewide ban prohibiting public consumption of alcohol in Texas, unless you are in a state park or in an area of a city where it has specifically been deemed illegal.

Who owns Pet Skull brewery? ›

Paul Hoffman - Owner/Brewmaster - PetSkull Brewing Company | LinkedIn.

Who makes Voodoo IPA? ›

Voodoo Ranger Imperial IPA | New Belgium Brewing.

Who makes Broken Skull American Lager? ›

Broken Skull Beer is a collaboration between WWE legend Stone Cold Steve Austin and El Segundo Brewing Company in California.

Does pouring beer in a glass make it better? ›

For starters, you can see the beer: its color and clarity, as well as the foam head that forms. As an additional benefit, when you pour the beer into a glass, some of the carbonation is lost so that the beer will contain less gas when consumed. But flavor provides the most important reason to pour beer into a glass.

What glass makes beer taste better? ›

Beer Tastes Better in a Teku Glass.

Is a bigger head on a beer better? ›

Craft beers that contain hops will have stronger heads, meaning more stable foam. Hops contain other proteins that are hydrophobic, making the foam more rigid and thick.

Did anyone ever beat Hunter on Broken Skull? ›

With $50,000 on the line, Beni and Heather finished in 7:14 which was incredibly fast for this season. Hunter and Ana finished in 5:50, beating Hunter's solo time of the season. Ana got the split of $25K while Hunter's total was now $190,000 since taking over as king of the Broken Skull Ranch two seasons ago.

How many acres does Steve Austin own? ›

Steve Austin's connection to agriculture came after his in-ring career ended. He owned a 2,000-acre ranch in Tilden, Texas called Broken Skull Ranch.

How much did Steve Austin sell his ranch for? ›

WWE's Stone Cold Steve Austin Selling California Home for $3.6 Million.

What is the hardest beer in the world? ›

Product Description. Brewmeister Snake Venom is currently recognised as the strongest beer in the World. It is brewed in Moray from smoked, peated malt using two varieties of yeast, one beer and one Champagne.

What is the weakest beer to drink? ›

So, chill and relax because we're dropping here the 15 Best Lowest Alcohol Content Beers.
  • Jack's Abby Blood Orange Wheat – (4% ABV) ...
  • Full Sail Session Light Premium Lager – (3.6% ABV) ...
  • The Purist – (3.8% ABV) ...
  • Boston Beer Sam Light – (4.3% ABV) ...
  • Lucky Saint Unfiltered lager – (0.5% ABV) ...
  • Schofferhofer Grapefruit-(2.5% ABV)
Apr 8, 2023

What is the hardest beer to down? ›

The strongest beer in the world is the Brewmeister Snake Venom. Bottled at 67.5% ABV, the Scottish beer is easily the heaviest on offer.

Who makes zombie beer? ›

Zombie Dust - 3 Floyds Brewing.

Who brews Troy Aikman beer? ›

“I drink beer and always have liked beer,” he tells me. “But I never imagined I'd be the one making the beer.” Brewmaster Phil Leinhart, formerly of Anheuser-Busch, Harpoon Brewery, and Brewery Ommegang, handles the actual creation of the beer. But Aikman has spent time tromping around hop fields in Oregon.

Why is it called Dogfish Head brewery? ›

The brewery takes its name from Dogfish Head, Maine, where Calagione spent summers as a child.

What is Jason Aldean's favorite beer? ›

To me, I'd rather have that than anything else." "I just think Corona Light and summer go hand in hand," he continued. "Of course, I grew up in Georgia and Florida, and I spent every summer of my life at the beach. The beach, Corona Light, summer, it just all goes hand in hand.

What is Jimmy Buffett's beer? ›

Introduced in 2007, Landshark Lager was created as a tropical island style lager through the collaboration between Margaritaville Brewing Co. and Jimmy Buffett's Margaritaville. Brewed in Jacksonville, Florida, Land Shark Lager was inspired by the songs and writings of Jimmy Buffett.

What type of beer is Sweet Baby Jesus? ›

Very good chocolate stout. Rich dark brown color with a sweet, chocolaty smell.

Who is the richest professional wrestler of all time? ›

Dwayne “The Rock” Johnson – US$800 million

Just like McMahon, he followed in the footsteps of his grandfather by getting into wrestling and spent 1996 to 2004 in the ring before he started making big money in films.

Who was the bigger draw Rock or Austin? ›

Rock was a bigger draw on PPV than Stone Cold Steve Austin.

Is Stone Cold Steve Austin a millionaire? ›

According to Wealthy Gorilla, Stone Cold Steve Austin has a net worth in 2023 of around $30 Million US Dollars. This number takes into account the amount of revenue he earns via royalties and merchandising from WWE as well as his own ventures.

What beer do Texans drink the most? ›

The Most Popular Texas Beers
  • Lone Star Original. Some states claim to have a state beer, but Texas made it official by naming Lone Star the national beer of Texas. ...
  • Velvet Hammer. ...
  • Saint Arnold Pub Crawl. ...
  • Han's Pils. ...
  • Concha La Flor. ...
  • Peacemaker. ...
  • Atrial Rubicite. ...
  • Blonde Bombshell.

What kind of beer do Texans drink? ›

Lonestar 4.72% ABV. The National Beer of Texas, as it's known, is tried and true. If you're from other parts of the country, your cheap go-to frosty might be Rainier, PRB, or Yuengling, but in Texas we drink Lone Star.

What does Steve Austin's beer taste like? ›

Taste - floral, fruity, hop bitterness, spice, pine. Feel - light and medium carbonation. Floral, fruity and hoppy.

Who is the owner of Samuel Adams beer? ›

Jim (James) Koch created Samuel Adams beer in 1984 and has since been known as a founding father of the American craft brewery movement. A Harvard graduate, Koch quit his consulting job and began brewing beer in his kitchen, using his great-great grandfather's 1870s recipe.

Who is the founder of Samuel Adams beer? ›

Who is the owner of beer zombies? ›

Chris Jacobs, founder of Beer Zombies at Downtown Summerlin®, shares his insights on all thing's beer.

Who owns El Segundo? ›

El Segundo Brewing Company was founded over a love of hops and a desire to brew beer as delicious as what was being done down in San Diego… because we just couldn't find it close enough to home. In a garage, behind the Blue House, Rob Croxall cut his teeth on his home-brew kit for a decade.

How much is Samuel Adams beer worth? ›

Samuel Adams Spearheaded Craft Beer Industry Worth $26 Billion. See Inside the Legendary Factory.

What is the oldest American beer? ›

Yuengling is the oldest beer in America and has been around since 1829. It was one of the only early American breweries to survive prohibition because it produced “near bears,” which only had a 0.5% alcohol content.

Is Sam Adams owned by Budweiser? ›

Samuel Adams (often shortened to Sam Adams) is the flagship brand of the Boston Beer Company.

What's the oldest beer company in the world? ›

Weihenstephan was a Benedictine monastery in Weihenstephan, now part of the district of Freising, in Bavaria, Germany. This Bavarian State Brewery Weihenstephan is located at the monastery site since at least 1040. It is the world's oldest continuously operating brewery.

Who owns Yuengling beer? ›

Dick Yuengling

Dick serves as Chief Executive Officer for D.G. Yuengling & Son, Inc. He is fifth generation of the family brewing legacy. Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship.

Who makes Yuengling beer? ›

Yuengling
D.G. Yuengling & Son Brewing Complex in Pottsville, Pennsylvania.
Key peopleFrank D. Yuengling and David Yuengling,
ProductsBeer, near beer, ice cream
Production output2.9 million US beer barrels (3,400,000 hL) in 2015
OwnerRichard Yuengling Jr.
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Who is the big zombie? ›

The huge zombie introduced in The Last of Us episode 5 is none other than a Bloater, an iconic infected monster from the original The Last of Us game. While this section of the game - originally set in Pittsburgh as opposed to Kansas City - does include a Bloater, it is changed somewhat.

Who owns Ghostface Brewing? ›

Michael Cuddy - Owner / Brewmaster - Ghostface Brewing, LLC | LinkedIn.

Where is white zombie beer from? ›

North Carolina- Witbier- 5.1% ABV. Bright, Vibrant, Fruity. White Ale Brewed with strawberries. Catawba Brewing is located in North Carolina.

Who owns El Rey Philadelphia? ›

Sunday is the projected opening of El Rey, the Mexican concept from Stephen Starr in the old Midtown IV diner at 2013 Chestnut St.

Who owns El Ranchero Bloomington? ›

El Ranchero Mexican Restaurant is a family-owned and operated business led by Leandro Suarez. We are dedicated to providing a remarkable Mexican food experience through the atmosphere of our restaurant and the mouthwatering dishes we serve.

Where is Beyond Meat headquarters? ›

Image of Where is Beyond Meat headquarters?
El Segundo is a city in Los Angeles County, California. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 16,731 as of the 2020 census, a 0.5% increase from 16,654 in the 2010 census.
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